Hi, I'm Hans
I help GTM teams build AI-powered systems that actually work. Former founder, current builder, perpetual learner.
The Story
The short version
Before I got into B2B, I was a professional poker player. Traveled around, paid the bills with cards, learned to read people and manage risk. Eventually I traded the poker table for the sales floor—turns out the skills transfer pretty well.
I've spent the last 10+ years in B2B sales and outbound. Built a company (Lyne.ai), sold it, worked with 200+ B2B teams, and now I teach what I've learned.
I was an early OpenAI partner, doing custom model fine-tuning back when GPT-3 was the hot new thing. I've seen the AI revolution from the inside, and I've been building AI-powered GTM systems before it was cool.
Currently I'm Head of Outbound Education at Instantly.ai, while running Clay MBA on the side—helping teams at Smartlead, Trigify, and others level up their outbound game.
Experience
Career highlights
Life
When I'm not building
When I'm not building systems or teaching, you'll find me with my family—my kid keeps me grounded and reminds me what actually matters. I'm big on fitness: running, obstacle course racing, and hitting the gym. It keeps the mind sharp and the energy high. Life's about balance.
Want to learn from me?
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