Gong

Gong is a revenue intelligence platform that records, transcribes, and analyzes your sales conversations to surface insights about what's working and what isn't across your team. It's become the standard tool for sales organizations serious about data-driven coaching and forecasting.

The platform works by connecting to your video conferencing tools (Zoom, Teams, Google Meet) and automatically recording every customer-facing call. The AI then transcribes the conversation and analyzes it for patterns — talk-to-listen ratio, questions asked, topics discussed, competitor mentions, pricing discussions, and next steps committed. Over time, Gong builds a picture of what your top performers do differently from everyone else.

For sales managers, the coaching capabilities are where Gong really shines. Instead of sitting in on calls or relying on reps to self-report, managers can review recorded calls, leave timestamped feedback, and use scorecards to evaluate performance against specific criteria. New hires can study libraries of successful calls to ramp faster.

Deal intelligence gives pipeline visibility that goes beyond what reps enter in the CRM. Gong tracks email engagement, call frequency, and stakeholder involvement to flag deals that are progressing well or at risk of stalling. The forecasting features use this activity data to predict close rates more accurately than gut-feel forecasts.

Pricing is not publicly available but typically runs $100-200/user/month depending on team size. For a 30-person sales team, expect to invest $36-72K annually. The platform works best with teams generating enough call volume to produce meaningful patterns — a team of 3 reps making 5 calls a week won't get nearly as much value as a team of 30 making 20+ calls each.